Golden Valley Marikina City
July 2, 2008
Location: midway between A. Bonifacio and Bayan-Bayanan avenues; (Note: Each of these 2 districts host a major public market which serve as their respective anchors.)
Boundaries: Roosevelt College (east), Barangay Concepcion Uno (north), JP Rizal Avenue (south), and Sta. Teresita Village (west);
Visible traffic generator: Roosevelt College and PLM, approx. 1.0 km away;
Accessibility/Connectivity: Car or PUV (jeepneys, FX, tricycle); JP Rizal is traffic prone road, considered as one of the busiest roads in Marikina, connecting the city to San Mateo, Rodriquez, Montalban, Quezon City, and Pasig, among others;
Located along J. P. Rizal Avenue, one of the busiest 2-way thoroughfares in Marikina City;
Wide frontage and catchy entrance / pylon sign makes GV highly noticeable and easy-to-find;
Competitive size;
Availability of alternative access roads east and south of the property, making traffic circulation manageable;
Company’s credibility and roots in Marikina City
Project Opportunities
Captive residential market (BC segment) within the immediate vicinity of the project;
Large market of commuters and motorists plying the area;
No major single commercial development within critical 2km radius from project site;
Shortage of parking and commercial spaces at the Bayan-Bayanan and A. Bonifacio districts;
Possible alliance of events and promotions with Sta Lucia Grand Mall.
Market Data
Golden Valley has an immediate residential market of 161,728 individuals in 34,915 households;
This accounts for 36.2% of Marikina’s total population;
It consists mostly of class BCD and some DE communities in Malanday, Sto. Nino, Concepcion Uno;
Malanday residential communities within walking distance from GV: Filipinas Village; Sta. Teresita Village; Sampaguita Village; Siasoco Compound; Parkland Estates; MBLA Subdivision; Valentino Subdivision; San Diego Compound; Emerald Village;
Recognizable traffic generator in the immediate vicinity of GV is Roosevelt College (+/-1,000 people on a school day);
GV is exposed to daily transient market (i.e., commuters and motorists) plying J. P. Rizal Avenue
Estimated to be from 10,000 to 20,000 during a regular working day, especially on a school day;
Traffic is composed mostly of Rizal, QC, and Marikina residents going to school, work, or business within or outside Marikina;
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